Happy Wednesday!! I can’t believe it’s almost 2016 already.
As we prepare to ring in the new year, Pantone has made its annual announcement of color of the year. For the first time there are two! This year the colors are Rose Quartz (a warm pastel pink) and Serenity (a tranquil periwinkle). The balance between these warm and cool tones reflects balance and is meant to exude a soothing sense of mindfulness and peace. This color blend also represents society’s movement toward gender fluidity and equality.
Fashion enthusiasts get excited when Pantone announces the color of the year since the decision effects consumerism for the following year. But what is Pantone actually? What is the root of these color choices and why does Pantone choose them?
Pantone is a company that created a universal color matching system (PMS) chiefly for graphic designers and printers to use in communication. Each party would own a book containing swatches of the just over 2000 colors. Since it is not possible to accurately communicate about colors based on what is seen on a computer screen, these swatches allow for the designer and the printer to be on the same page regardless of their locations. These little swatch books cost around $140 but are an absolute necessity for any graphic designer.
Recently Pantone has become more than just a system for designers. In 2000, they began creating an annual color forecast. Pantone says that color “has always been an integral part of how a culture expresses the attitudes and emotions of the times.” They select their color(s) of the year to be representative of what our society is currently thinking and feeling. After the choices are announced via publication in Pantone View, fashion designers, florists, and many other consumer-oriented companies use it to help guide their designs and planning for future products. Some might wonder if Pantone has ever predicted incorrectly, and according to Leatrice Eiseman, executive director of the Pantone Color Institute, the answer is no. This is because people look to them as a definitive source and the industry will mold to Pantone’s choice.
I am loving both of Pantone’s choices this year, especially rose quartz! I decided to do a rose quartz-themed shoot in celebration.
What do you think about Pantone’s forecast for 2016?