When I first began blogging, I thought that there was only one way of doing things, and only one end goal. At the time, I was working as a photographer for a blogger. Since I didn’t know any better, I took all my blogging queues from the way she and her friends operated. Multiple times a week they were invited to lavish fashion events where they would be showered with gifts. They spoke as if their goals were simply to continue attending events like this, to be famous, and make lots of money.
As my blog slowly began to grow, I started getting invited to some of these blogger events. I was excited because I was under the impression that these event invitations were based on the quality of your blog. For about a year and half I sought out these parties where I would then go and schmooze like was expected. I didn’t get very many invitations, but when I did the experience was always the same: lots sickly-sweet compliments and new “friends” who would unfollow me a day later. But I continued to attend them because I didn’t think I could become a successful blogger any other way. I was convinced that I would eventually begin getting invited to higher quality events that I would enjoy more and which would yield the industry connections I was looking for.
This past winter I finally settled into a comfortable niche regarding the type of content that I was creating for my social media and blog. I decided to take some risks and post content that was slightly unconventional at times, but unique and–in my opinion–of value. I began focusing on producing high-quality writing, colorful pastel imagery, and a consistently uplifting message. I was delighted to find that this new spin delivered growth and sponsorships that I had never thought possible for me. It also brought me to several important realizations. I realized how absolutely vital it is for a blogger to find their invididual niche in order to set themselves apart from the crowd. I believe that it is nearly impossible for a blogger to achieve this by only ever posting their spin on what they have seen other bloggers talk about. Instead, I think it is best for each of them to utilize their unique skill set and experiences to form a completely original experience for their readers. I also realized that the event invitations might never come, and that’s absolutely fine. In fact, I’m a bit relieved. I have found that many of the bloggers frequently posting about attending events were not necessarily the successful “career bloggers”, but rather the ones who have connections in the PR industry. I also noticed that a lot of these bloggers who I aspired to be like are purchasing fake Instagram followers, comments, and likes. I certainly understand struggling to grow as fast as you might like, but any content creator is doing themselves a great disservice by focusing on quantity over quality. I am becoming increasingly confident in my ability to blog to the beat of my own drummer, and I hope this might inspire a few more of you to unveil your amazing talents and to do the same.
Sleeveless bodysuit and high-waist jean cuff shorts from American Apparel, Mara sandals from Mari A, Rose Matter liquid lipstick from Jeffree Star.